Pratone Forever, 1971 Original Manufacturer: Gufram > Designer: Ceretti Derossi & Rosso > Country: Italy

PRODUCT DESCRIPTION

Pratone represents an irreverent design idea; light years away from the usual types of middle-class interior design of the 70’, it has then become a point of reference in the history of design. Long green stalks among which we can sink and lie, it is an unconventional seat, a chaise longue outside tradition values, a portion of garden deliberately out of proportion.

Although having been conceived with a precise inclination towards serial composition – so much so that it can be integrated to recreate awhole carefree green field within the home walls – Pratone is in all respects a radical project – an icon of the anti-design cultural revolution.

It is an object for single or collective rest – temporary, unstable, always to be conquered due to the elasticity of the material. Starting from two opposite mysteries – the grass as biological reference, and the material for industrial production as artificial presence – this seat finds its place among the formal research aimed to free people from some of theconditionings of their habitual behavior.