Website: HAROW

BIOGRAPHY

Harow
The artistic furniture line of designer Harold Sangouard
Harow is a French designer of artistic furniture, built around the designer Harold Sangouard, known for his Skull armchair. His creations, described as "punches", are subversive, provocative, outside the fashion trends. On the other hand, they are systematically the bearers of a message, and represent both a technological and artisanal tour de force; they are all made individually, in limited edition, in artisan workshops located in France. Harow needs to evolve from a creator to a larger brand, capable of releasing a regular catalog and delivering to its customers, while having a very identified personality and a memorable style.

This problem is based on a paradox. How do you give a logo to an artistic furniture label whose biases are so strong? The aim of this design work is therefore less to create the spirit of the brand with the help of a logo, but to provide Harow with a "signature" identity, a strong sign that is supposed to emphasize the personality of the creations and to link all the products around a visual guideline. So we designed a raw, monolithic, stable, rigorous and timeless brand universe, which took off in Monte Carlo in April 2016.

Skull Armchair, 2020

Skull Armchair, 2020

ICONIC Stool, 2020