Camaleonda Sofa, 1970 Original Manufacturer: B&B Italia > Designer: Mario Bellini > Country: Italy

PRODUCT DESCRIPTION

The system designed in 1970, makes its comeback 50 years later, speaking a contemporary language, between structural solutions and sustainable choices.

The history: 50 years that have not gone by
Presented to the public in 1970, Camaleonda has passed through 5 decades of design history as a true icon. Designed by Mario Bellini, this modular sofa has defined the aesthetics of an entire era of interior design, thanks to its great success both in terms of the public and critics. It is constantly featured in most international design museums and in the film-sets that have defined the collective imagination. An object that is loved by design aficionados, antique dealers and interior decorators alike is finally back in production after a careful design process that involved the close collaboration between the B&B Italia’s Research & Development Centre and Mario Bellini.

Mario Bellini’s work is characterized by bringing together design and architecture and Camaleonda testifies to his unique ability to move confidently between diverse design languages, between macro and micro, geometry and curves, artificial and natural materials. As Bellini himself says, Camaleonda was created to fill a void: “At the beginning of the 1970s, upholstered furniture for the home had stagnated into the tired traditional stereotypes and radical-provocative elitist forays into the future that, although stimulating, rarely challenged the relationship between the evolution of new patterns of behaviour in the home and the types of furniture available on the market at the time.”